Course Overview
The objective of the CQHE Level 7 Postgraduate Diploma in Strategic Marketing is to equip learners with the requisite skills and insights in marketing and branding, aligning with strategic decision-making to sustain organisations’ competitive edge. Through an integrated approach encompassing marketing theory, branding, consumer behaviour, and digital communication management, learners gain knowledge and practical experience through real-time activities. This programme consists of six mandatory units covering a range of topics with a total of 120 credits for the entire programme.
Entry Requirements:
- An honours degree or an equal qualification.
or
- Mature students (over 21) having substantial management level experience.
- English language competency
Progression Pathway:
Successful completion of the CQHE Level 7 Postgraduate Diploma in Strategic Marketing empowers learners to advance their career prospects or transition into a variety of marketing roles, while also providing a pathway to pursue relevant master’s programs with advanced standing.
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